PULSE PRO

Centralized Intelligence For Your Retail Media Program

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Advertiser Insights

Ensure Healthy Demand
From Your Advertisers

Make your Most Important Advertisers Happy

Leverage Advertiser Funnel To Identify Your Best Bet

Ensure Optimal Campaign Budget Utilization

Keep a tab on your pareto advertisers’ campaign performance, so you can proactively reach out to them if there are any red flags

Obtain lists of engagement worthy advertisers at different monetization funnel stages for each product category, spanning advertisers who haven’t activated any campaigns, wallet-funded but inactive advertisers, and those at risk of churn

Analyze budget utilization at daily and weekly level to ensure that daily campaign budgets allocated by advertisers are successfully turning into ad revenue

36%

Improvement in

Advertiser Retention

11%

Increase
in Yield

14%

Increase in
Brand Wallet Share

Demand & Supply Gap Analytics

Unlock Growth By
Solving For Demand-Supply Issues

Analysis & Suggestions To Improve Ad Inventory Performance

Each Ad Inventory (for display ads) and Category (for Product Ads) is plotted on Budget Utilization X Response Rate chart to find weaknesses in demand/supply and suggestions are provided to improve performance of lagging inventories and categories

Know The Categories With High
Potential, Unacquired Advertiser

Identify and reach out to high GMV, non-advertising merchants for every category to convince them to advertiser on your retail media platform

Ensure High Response Rate For
Popular Search Queries

Assess whether you have ad supply to match ad requests for the most popular search queries for every category and identify high demand queries with inadequate response rate for which you need to get more advertisers to run campaigns

Realize The Full Revenue
Potential Of Your Ad Inventory

Know the projected impressions of every ad inventory, along with unbooked impressions and the revenue potential of unbooked impressions, so that you can encourage advertisers to run ads on unfilled premium inventory

Real Stories, Real Results

Healthcare e-commerce is growing rapidly, but it requires a strong foundation of trust, relevance and compliance. Osmos has been instrumental, both at TATA 1mg and TrueMeds, in enabling better targeting, stronger execution and the structure needed to build retail media as a credible revenue stream.

Prateek Rai

AVP, TrueMeds

Osmos has been a core enabler of our retail media growth. It has helped us scale and monetize inventory efficiently, especially during peak moments like IHB sale. We’ve seen stronger ROI tracking and exceptional hands-on support throughout.

Akshat Patni

Manager - Media Monetization, Purplle

As our retail media program evolved, traditional ad-serving workflows no longer aligned with our goals. Osmos enabled a seamless transition with bespoke features, helping unlock over $12K in incremental advertiser budgets and scale our program with confidence.

Shivani Singh

Ad-Ops Manager, Rapido

Osmos has helped Apollo 24|7 build a more transparent and performance-driven retail media program. Their platform’s performance tracking, clearer attribution and self-serve capabilities have enhanced the advertiser experience, contributing to 2x growth in participating brands.

Tushar Yadav

DGM, Apollo 24|7

Osmos has been a strong partner in helping us navigate surrogate advertising for liquor brands, with valuable consulting on campaign optimization and inventory selection. The customer success team has been consistently proactive.

Bhushan Gaikwad

Chief Manager - In-App Merchandising, Jiffy by Spencers

Health Report

Objectively Assess The Overall
Health Of Your Retail Media Program

Measure daily/weekly performance across 50+ crucial parameters

Compare against benchmarks and past performance

Filter out negative and positive trends for deeper analysis

Understand which aspect of your program is impacted by these shifts