Superbalist accelerates its Media Network adoption through advertiser reactivation in just 20 days

Challenge

Superbalist, South Africa’s top online fashion and lifestyle retailer, initially partnered with Osmos to launch its retail media monetisation program. However, advertiser engagement remained low and ad revenue stagnated due to frequent leadership and POC transitions. This further delayed focus on the program, leaving monetisation opportunities untapped.

Solution

To reignite momentum, the Osmos team took a consultative, on-ground approach, working closely with the retailer to rebuild advertiser confidence and adoption:

• Aligned on a priority brand list, later expanding it to ensure holistic category coverage and maximise GMV potential.
• Conducted virtual training sessions and on-ground alignment meetings with internal teams and advertisers on retail media best practices.
• Facilitated a dedicated incentive program, giving advertisers the confidence and resources to scale campaigns from the start.
  

This structured approach accelerated faster adoption and laid the foundation for sustainable growth across categories.

Impact

• 151 Advertisers reactivated within 20 days
  
• 70% of GMV-driving brands were now active advertisers on the media network

By pairing hands-on support with targeted optimisation, Osmos helped the retailer overcome change management challenges and rapidly scale its retail media adoption.