Vision & Values

Vision

OnlineSales.ai is eCommerce marketing & analytics platform for Retailers & Marketplaces globally to :
● acquire shoppers efficiently with cross-channel marketing,
● engage shoppers with personalized experience across device
● improve business contribution margins with smart data analytics.

Values

Customer Obsessed: We’ve formed this team to make sure our Customers win. Everything is
& ought to be aligned to this and nothing else.

Sportsman’s Attitude: We Play Fair, We Play Hard and We Play to Win

Startup = Underdogs: Most startups are underdogs. They are limited by resources - be it
talent, money or access. They’re pitched against larger incumbents and embedded in an
environment of significant uncertainty. That’s where there’s an unmatched thrill in achieving
success when it’s least expected from the team. Though, to be successful as an underdog, it
requires the team to take a lot of risks, be decisive, be extremely disciplined, be scrappy &
frugal in problem solving, and be innovative. We’re the Underdogs.

Trust- Being transparent & reliable

OS Culture

● Customers come first > Company comes next > Team comes thereafter > Individual comes the last
● Continuous Cycle: Build (Bets / Risks) > Measure & Learn from Data / Failures > Adapt to Continuous Changes > Build Again
● We Compete with Self
● We Play Fair and We Play to Win